Eurobank launched a talent development program for its future leaders and needed a welcome kit.
We blended potential, choices and creativity.
We actually made a kit with components that, if you choose to do so, have the potential to literally grow to become something else.
A cup that can be used as a flowerpot.
A pencil that can be planted and sprout into a flower or a vegetable.
A notepad that can become the fertilizer that will produce a grassy meadow.
An inspirational message that binds them all.