Enough with the creative. Take me to the boring stuff.
Teenagers who are co-owners in their parents’ Eurobank savings accounts turn 18. At last, Eurobank can address them directly. How?
The answer’s in a game: Truth Or Dare! Where Truth stands for all the services and benefits the bank offers and Dare stands for the ways teens may use these offers in their favor. 1,2,3,4,5, Go!
We produced a direct mail, an envelope with a multifolded brochure that introduced, in a youthful way, everything the bank can give to an 18-year-old.