A 100-year-old building calls for a yearlong celebration.
What about its communication?
Well, we built it from the ground up!
A 100-year-old building calls for a yearlong celebration.
What about its communication?
Well, we built it from the ground up!
The Leonteios School of Athens’ main building celebrated a century of life in late 2024.
Early that year, we were tasked with creating the whole communication strategy that would culminate
in the grand celebration ceremony, as 2024 would draw to an end.
The Leonteios School of Athens’ main building celebrated a century of life in late 2024.
Early that year, we were tasked with creating the whole communication strategy that would culminate
in the grand celebration ceremony, as 2024 would draw to an end.
BUT, IS A BUILDING REASON ENOUGH TO CELEBRATE?
Of course.
Because it’s a symbol of the school’s educational legacy. What’s more, we actually used the building ‘s centennial to showcase the school’s values, philosophy and journey through the years, from the past to the present to the future – even though the school and all it stands for, is older than the building itself.
We designed the visual identity of the whole idea of building a campaign on the school’s four foundational values and came up with the motto that signified the occasion. A series of captivating key visuals and videos were created and spread across all social media platforms.
