In the center of Athens, the city’s oldest
school has a brand-new kindergarten.
school has a brand-new kindergarten.
How do you promote it?
In the center of Athens, the city’s oldest
school has a brand-new kindergarten.
school has a brand-new kindergarten.
How do you promote it?
WITH A ROAR!
The Leonteios School of Athens, Greece’s oldest non-profit private school, needed to promote the opening of their new kindergarten building. As the school is located in the heart of the city and its name is derived from Pope Leo (meaning “Lion”), the idea was right before our eyes. With a twist of the unexpected.
Is it possible to see lions in the heart of the city?
Yes, as we equated the young students to lions, with the message “What does a lion do in the center of Athens? It’s in its new kindergarten!” The campaign was launched in print and digital. And it roared.
