HOW DO YOU SAY “COCOA, TO THE CORE” ?
HOW DO YOU SAY “COCOA, TO THE CORE” ?
A new brand of premium-quality chocolate came to us for a brand identity, from their name to their packaging.
In the chocolate market, an exceptional new product calls for a familiar, yet different approach.
Its name is what the locals of Central America call the flesh of the cocoa seed: Baba de Cacao.
A name that demonstrates the quality and knowledge of premium chocolate, but ignites the imagination,
as it could also be interpreted as “the Father of all Chocolates”.
A new brand of premium-quality chocolate came to us for a brand identity, from their name to their packaging.
In the chocolate market, an exceptional new product calls for a familiar, yet different approach.
Its name is what the locals of Central America call the flesh of the cocoa seed: Baba de Cacao.
A name that demonstrates the quality and knowledge of premium chocolate, but ignites the imagination,
as it could also be interpreted as “the Father of all Chocolates”.
The logo encloses the heritage of the name, symbolizing the product’s different tastes with animals inspired from the Mesoamerican mythology, with bright colors that point out how the original aesthetics of the packaging reflect the unique taste it encloses.
