CAN THE BEST BECOME BEST-ER?
EUROBANK NEEDED TO COMMUNICATE THE NEW EU TRANSACTION SECURITY PROCEDURES.
CAN THE BEST BECOME BEST-ER?
EUROBANK NEEDED TO COMMUNICATE THE NEW EU TRANSACTION SECURITY PROCEDURES.
But wait! Weren’t transactions already safe?
Sure. So, we produced a split image concept in order to demonstrate the fact that the bank’s services and transaction procedures were already safe, but now become safer. That’s how the best on the left side turns into best-er on the right.
The message was put across via different videos (one addressing the customers and one addressing the affiliate merchants), email and mobile campaigns, and in the bank’s owned media.
