Bacardi asked for a promotional boost. We came up with the concept that promotes the essence of the essential summer drink: Rum + Music + Mixability = Rumix.
Bacardi Rumix was implemented throughout all media channels, from print and radio spot to digital, live performances and numerous other acts, on beach bars and night clubs across different summer destinations. We even created an exclusive Rumix interactive app.
The concept was adopted by the global Bacardi brand.