HOW DO YOU SYMBOLIZE COUNTLESS COMBINATIONS THAT BRING MEASURABLE RESULTS?
HOW DO YOU SYMBOLIZE COUNTLESS COMBINATIONS THAT BRING MEASURABLE RESULTS?
For Eurobank, success comes as a result of each and every one of its employees’ combined efforts.
This is what they wanted to showcase in their Business Banking corporate event.
For Eurobank, success comes as a result of each and every one of its employees’ combined efforts.
This is what they wanted to showcase in their Business Banking corporate event.
We chose to symbolize this fundamental value with a Tangram. To us, it was clear that the Tangram puzzle was its embodiment:
A “team” of 7 different pieces; combine them, and they will work out countless shapes.
In our key visual, each piece of the tangram represents a principle of Eurobank’s Business Banking vision and the message says it all: “Success has the shape we give it, together.”
In the invitation, for consistency reasons, the message is revealed only when the pieces are correctly combined in order to shape the key visual.
The concept was applied on all the event’s materials.
