WHAT’S THE POINT OF IMPROVING YOUR DIGITAL SKILLS?
WHAT’S THE POINT OF IMPROVING YOUR DIGITAL SKILLS?
We were asked to brand TITAN Cement Group’s new digital discovery tool that assesses and improves their employees’ digital skills.
And we went the whole way!
The name: A tech-inspired acronym reflecting both self-assessment and growth, as well as a “pod” to guide the journey.
The logo: Sleek, modern, zen-like, symbolizing the transformation into a digital guru.
The hero: A hovering automaton, embodying the zen of digitalmastery, guiding employees to new digital heights.
We blended all these to create a campaign to promote the initiative in print, digital and video; actually, two videos. Enjoy!
